Threads describes itself as a manufacturer and supplier of school apparel in the UAE. Its website says it was set up in 2010 to cater specifically to educational institutions in the Middle East, and that it supplies uniforms to the education, allied services and special events sectors.

The company has offices at the European Business Centre in Dubai Investment Park 1 and warehousing in Jebel Ali. It reports 65,459 sq ft of warehousing and 45,595 sq ft of retail space across 7 managed and 10 independent school locations, serving more than 160,000 contracted customers in and around the UAE. Its online store is organised by school and sells core, winter and PE uniform, swimwear, shoes, bags and stationery. The site description says it works closely with GEMS schools.